5 Ways Your Business Can Benefit From A Mobile
App
Having
your own mobile app can provide some really powerful benefits to your
customers. If you’re thinking of building a new mobile app it is most likely
going to be due to one of the following reasons:
You’ve
have invented a ground-breaking new idea/business plan and believe a mobile app
will be the best way to market the product/service and bring it to fruition
You
are an established business, you have a solid Web Development strategy in place
and would like to offer your customers a Mobile App to enhance the user
experience for key services/products you provide
There
are many advantages to assigning a Full Service Digital Agency to build your
mobile app. According to Juniper, by 2020 there will be over 38.5 billion
mobile devices in the world. With a colossal amount of apps already available
for download via Google Play and Apple App Store, now may well be the prime
time to design a cutting edge mobile app
.
Below
are the ultimate reasons to help your business decide if it’s time to invest in
a mobile app.
1/
Mobile apps provide a swift solution:
Speed
is crucial when it comes to visitor retention. Mobile apps page load speed are
often quicker than a mobile friendly website. Plus, in many cases, as the
mobile app has been downloaded to a device, many features on mobile apps are
accessible without requiring an internet connection. This provides a great
advantage and in today’s competitive world, The brand that is able to offer the
user the desired information about products/services of interest in the
quickest amount of time is almost guaranteed to gain the business. Be sure that
your chosen Digital Agency put the user experience and speed as a high priority
for your mobile app build.
2/
Enhanced user engagement:
When
a mobile app is developed to a world class standard, aimed at your target
audience and effectively marketed it can significantly boost customer
engagement for your business. If your mobile app caters to your target
audiences exact needs, the chances are they will use it much more than a
website. This is because the user can easily access the app as soon as they unlock
their mobile device and every time they user their mobile device the app will
be showing up as a reminder.
Push
notifications also direct the user back to the app with offers, upcoming
events, special promotions etc. ASOS do this brilliantly to me. Almost every
time they offer a push notification for 20% discount, I cannot help but splash
out on a fresh pair of trainers. All of the above helps to increase customer
engagement as well as customer retention.
3/
Easy transactions via mobile:
Since
the introduction of services such as Google Wallet and Apple Pay, the number of
users paying via mobile is constantly rising. Mobile apps offer the user the
ability to purchase products and services in just one click. Providing such an
easy means of payment increases the chance of impulse purchasing and improves
overall conversions.
4/
Social Media Promotion:
Social
has a massive influence on buyer behaviour. Statistics from Sprout Social tell
us that 74% of consumers rely on social networks to guide purchase decisions.
Mobile apps allow for easier likes and shares on products and services than
ever before – These likes and shares will then appear on the users
friends/contacts news feeds and greatly help to market the business.
5/
Easily gain customer feedback:
A
mobile app is a fantastic tool for swiftly gaining valuable customer feedback.
You can add surveys within the app itself, link to Google Play Store or Apple
App Store for reviews, or direct users to an external site e.g. the same
service used on your website to leave a rating and review. This will give you
highly useful insights into customer behaviour and provide ideas for future
marketing campaigns for your customers.
Summary:
It
is important to understand whether a mobile app is or isn’t going to be helpful
to your brand. Factors such as the industry you are involved in and whether
your company trades online all play an important role as to whether a mobile
app is right for your business. In many cases they can provide a positive
impact and lead to higher conversions and profits, but it is also important
that you have a great responsive website built by a reputable Web DevelopmentCompany.
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