10 Reasons Why Your Business Website
Should Be Mobile Friendly
Does your business have a website? If the
answer to this is yes, the first thing you need to make sure of is that your
website is Responsive (Mobile Friendly).
In the past, wherever people could afford,
having separate Desktop and Mobile Website was a common practise. The main
problem with this is that maintaining two separate sites are expensive and time
consuming. Moreover, mobile sites are limited to smart phones and do not
function well on tablets and some small screen sizes.
Having a single responsive website is now
the Google recommended practise. This also means your website will work across
all major devices smoothly e.g. Mobile, Desktop and Tablet.
What is a responsive design?
Responsive Design means that your website
adapts to the device it is being opened on to give the best possible experience
– The menu will collapse or expand depending on screen size and the layout of
the page will re-align to give a much better experience for the user.
Let’s take a look at the advantages of
going Responsive:
Since Google’s algorithm update in April
2018, Responsive Design is now favoured in Googles Rankings over having a
separate mobile website, or of course, not having a mobile friendly website at
all!
2/ Mobile Usage is Huge!
By not having a Mobile Friendly Website,
you are hamstringing your company and cutting out a large chunk of potential
business.
Now is the time to upgrade your business
website and get a Responsive Design. As the saying goes,
‘Stats don’t lie’ and
this is shown below:
“In Chennai, 45% of internet users only
access the internet on a mobile device”
“4 out of 5 consumers shop on smartphones”
“40% of people will choose a different
search result if the first is not mobile friendly”
“In 2018, more than half of local searches
were performed on a mobile device” – Smart Insights
3/
Improved User Experience
A visitor to your website is much more
likely to stay on you site and browse further if they can easily view the
website on their mobile device. If the user has to spend time painstakingly
zooming and scrolling around a desktop website on their mobile, they are much
more likely to leave your site within the first few seconds.
4/ Improved Loading Speeds!
Google PageSpeed Developers have stated,
standards now recommend that the content above the fold on a mobile device
should load in under 1 second, with the whole page loading in under 2 seconds.
This kind of speed is very rare when
loading up a desktop version of a website on a mobile device. When a customer
has to wait longer than this duration for a page to load, there is a very high
chance that they will head to a competitor’s site.
5/ Higher Bounce Rates
If your website does not work well across
Mobile, Tablet and Desktop then high bounce rates will be a problem for your
business.
Having a separate Mobile website can cause
a high bounce rate. This is because the content on a Mobile Website is often
very stripped down, or different to the content displayed on the desktop
version.
Having a Responsive Design prevents this by
displaying all of the content from the Desktop site but in a much more
effective and functional manner. This means that there is no need to cut down
the content displayed on mobile devices. This then helps to ensure that
visitors always receive the information they are looking for – Keeping users
engaged and keeping bounce rates to a minimum!
6/ Cut Down on Expenses
Websites that are designed purely for
mobile do not offer comprehensive menu navigation, as you may find in a desktop
website. This also means you will need to manage both a Mobile Website and
Desktop Website.
Having one Responsive Website will save
your business greatly on design, development and maintenance costs!
7/ Better SEO
Responsive Design is now crucial to help
increase your websites position in search engine results. Having one responsive
website means you will only need to invest in marketing a single site. As well
as this, the urls for all of your website pages will remain consistent for all
devices – This enhances your ranking and visibility on search engines.
8/ Improved Sales and Conversions
On top of all of the other benefits of
having a Responsive Website, it will also help you increase your online
conversions and sales.
How exactly? If your business website does
not function well on a mobile or tablet then users will be much less likely to
complete contact forms, make purchases and become a customer!
If a potential client comes onto your
website and has a problem with your website on their mobile device, you are
likely to lose their trade. However, if the potential client has a
uncomplicated and smooth experience on your website they are likely to convert!
9/ Easier Analytics
The great thing about having a Responsive
Website is that all of your analytics and tracking tools will continue to
function and go through into a single report for simple monitoring and
planning.
10/ A Long-Term Solution
In today’s world, technology is continually
advancing and moving forwards. This can make it very challenging to see what is
coming next.
One of the main advantages to having a
mobile friendly, Responsive website is that even for technology that is not out
yet, such as future smart devices, your website will still function well and be
optimised. This means your Responsive Website will serve your business
efficiently for years to come.
Conclusion
Mobile browsing is on the rise and having a
Responsive Website is the way to go – It will save your business time, reduce
development and management costs, help you to achieve SEO results, improve
conversions and much more!
Please Get in Touch for any questions you
may have on Responsive Design or to Discuss a Project!
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