How To Redesign Website Without Losing SEO?

Want to improve the appeal of your site? Websiteredesigning is a great way to enhance your website appeal and keep it up-to-date with the times. In this competitive business world, you can do even better with the latest website that gives an improved user experience to your customers that your competitors.

But what if your website redesign will impact your SEO ranking? You will surely lose out on business which will not be profitable for you. You need to be careful and pay special attention to some factors which will help you redesign your website without losing SEO. That’s why we are here to help you in retaining your previous SEO efforts along with a cutting-edge site designed specifically to boost your business. Consider the following SEO factors when going for website redesigning.

Get a Website Audit Done

If you've never before audited your website, it's been a while since you have, or you're planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results. A website audit will help you identify the entire minor to major things about your website. You will come to know what search engines like about your site and what not. It is important that you consider these points to maintain your current ranking.

Ensure Your New Website Isn’t Indexed When Under Development

As content is the king in the SEO so most of your SEO is content based, you need to retain the old bits on your new site. But before doing that ensure your site is not indexed by Google. The reason behind this is that if your new and old site content is the same then the new site will be ranked down because of duplicate content. So not index your website through CMS before making any content additions.

Get a Web Crawl Going on the Present Website

If you want to get a good grip on your site structure then crawl can help you out in this. In case you jump into the redesign without considering its structure then you will lose out on all your efforts. So get a web crawl going on the current website and wait for redesigning your website till you get the results and have assessed them adequately.