As
any Web Development Company will tell you, SEO (Search Engine Optimisation) is
one of the best ways to organically drive traffic to your website and gain more
business.
A
big part of SEO is building up quality backlinks to your website. This however,
can be a tricky game at times. It is highly important that you keep up to date
and inline with Google’s latest guidelines. Google’s rules change regularly and
to have the best SEO rankings for your website you must follow these carefully.
To
yield the best results, link building should be a natural process and this is
how Social Media comes into action – Allowing you to connect with specific
business sectors and build relationships with contacts within the industries
you are targeting.
Below
are 5 ways to start earning quality backlinks:
1.Posting
on Social News Based Websites
Social
news and tagging websites focus on encouraging members to be active and
contribute to their community on a regular basis.
The
websites listed below allow you to position your content in front of visitors
that are interested in the subject you are posting about. This will give you a
great opportunity to build back-links. However you must ensure your content
provides clear value in regards the subject you are posting about and that you
do not spam under any circumstance.
StumbleUpon
Digg
Reddit
Delicous
2.Blog
Creation
Building
blogs from scratch (with the objective of adding backlinks) is by no means a
simple task, however if you put the time and effort in to come up with high
quality content and regularly post new blog articles it will definitely pay off
in the long run.
If
your website hasn’t yet got a blog, I recommend you get in touch with your WebDevelopment agency to discuss building one, because when done right, it will
help with your SEO Ranking in a big way.
Posting
blogs that are informative, about the services your provide that and target
sectors you are keen to do business with can boost your reputation
tremendously.
Finding
bloggers within a similar business sector to yourself, building up a
relationship and then asking them to link back to your website in return for
linking back to their site is a brilliant way to build up backlinks and help
with SEO for keywords you are targeting.
“85%
of content published (excluding videos and quizzes) is less than 1,000 words
long. However, long form content of over 1,000 words consistently receives more
shares and links than shorter form content. Either people ignore the data or it
is simply too hard for them to write quality long form content.”
3.
Sharing on Social Media
Social
Media is great for sharing your content, however, this is not a direct link
building strategy as any content shared will be nofollowed. Nofollow instructs
search engines that hyperlinks should not influence the ranking of the link’s
target within the search engine’s index.
Sharing
high quality content on a regular basis to the major social platforms, will
grant you and your business more exposure, allowing you to build better
relationships with your contacts (especially on Linkedin) and in turn allow you
to earn more natural backlinks.
4.
Posting To Question and Answer Websites
An
excellent way to build authority and gain backlinks is by posting on Question
and Answer websites. Yahoo Answers and Quora are all terrific to do this on.
The
best practise is to find questions related to services that you deal with and
then provide an informative answer with a link to a relevant blog post on the
subject from your own website.
5.
Build Relationships Offline
Building
blogs, sharing on social and contributing to various websites content are all
great ways to build quality backlinks to boost your SEO Rankings. However, at some
stage the conversation needs to be taken offline.
Engage
with your prospective clients on the phone or via video conferencing tools e.g.
Skype or Google Hangouts.
Attend
Networking events where you can meet with contacts you have made via socialplatforms
Arrange
meetings over coffee or presentations with your contacts to discuss new
business opportunities
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