IBSS is pacesetting web design company offering innovative bespoke web development services through our websites. They are designed to target and engage with pro-active prospects to provide the best web technology for people and businesses, so they can increase their lead generation prospects and make sales. IBSS’s websites are highly intuitive and user-friendly making it easy for you to manage your website the way you want and create smart lead generation processes. Many companies offer websites which are visually stunning but when you scratch the surface that is all they are. A great looking website which doesn’t attract visitors and generate leads or enquiries is pretty much pointless, but by using a bespoke web development service like IBSS are offering will not only increase traffic but sales too. This is what we do at IBSS Chennai, and our website development team have vast experience in helping customers not to just visualise what they want from the web development, but to actually achieve it with some of the best designs on the market.
Our websites generate leads online through the technology we implement, what this may depend on the individual needs of the customer and we know how to tap into the where the innovation is happening in your business or industry. Each customer’s needs are tailored towards personally targeted potential customers rather than the general public making the lead generation process far more valid and precise. With over 8 years’ experience building amazing user experiences as well as digital marketing campaigns for customers, our web design strategies have been built upon tried and tested methods, and we have mastered many processes, so customers see more traffic to their sites and ultimately a return on their investment. Decent web development services help clients utilise technology, so they can nurture leads which grow from the initial enquiry through to the launch of your amazing new website.
The website is an integral component of the company’s identity, as well as an online storefront and the most important lead generation tool. A website which is built to convert will drive revenue, and our team of web developers is experts at web design and conversion, it is at the core of what we do. The developers work closely with our content marketing, SEO, PPC, and inbound marketing teams to produce websites which deliver increased traffic and high visibility on browser searches.Optimizing your website so it generates leads is essential, but it is not as easy as simply throwing a “click here” button on the home page and waiting for the leads pour in. Designers and marketers need to be far more strategic in their approach and are required to optimize individual websites, so they are able to generate useful leads which result in sales.
Understanding how to optimize a website is a specialised skill, but a basic understanding is required to understand how to generate increased traffic. Many components come into play when a website visit turns into a lead and the process usually starts when a visitor to a site clicks on a call-to-action (CTA) which will be located on one of the site pages. The CTA will lead them to a landing page, where a form to collect the visitor’s information will be displayed. Once customers fill in and submit the form, they are led to the thank-you page. There are many ways to optimize your site, so it creates leads, and one of the first things our designers do is to work out the current state of lead generation. It is important to benchmark this at the start, so success can be tracked and the areas where improvement is needed can be identified. By looking at landing pages and comparing them it is possible to see which ones are doing well and which ones are not. For example, if a site gets 2000 visits to its landing page, and 20 of them fill out the form and are converted into leads the site has a 1% conversion rate. If a second site has 50 visitors converted into leads for every 1,000 visits that’s a 5% conversion rate which is a good return. The next step is to see how the two landing sites differ and optimise the first page accordingly.
Sounds simple right? For experts like IBSS, who have a proven track-record in the many different methods of website optimization it is our bread and butter. We do things like evaluating landing pages, CTA clicks and thank you page shares, and from this information, we can produce reports which show which pages are performing the best, and then create pages just like them for our clients. Between them, our team of highly-skilled experts have many years of experience and know-how so why look any further than IBSS for all your lead generation and website optimisation needs?
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